eCommerce Best Practices

Social Paid Media

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Facebook Business Manager

What is Facebook Business Manager? Facebook developed Business Manager to establish an overall platform or...

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Facebook Domain Verification

What is Facebook domain verification? Domain verification in Facebook’s Business Manager allows you the ability...

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Facebook Event Tracking

What is Facebook event tracking? The Facebook events setup tool allows you to add events...

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Facebook Advertising

What is Facebook advertising? Facebook ads are paid messages from your business that is written...

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Instagram Advertising

What is Instagram advertising? Similar to Facebook, with popularity comes clutter, and breaking through the clutter...

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Look-a-like Audiences

What are look-a-like (LAL) audiences? Look-a-like audiences is a feature in the Facebook ads manager that...

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Product Catalog Ads

What are product catalog ads? Facebook defines a catalog as a ‘container that holds information...

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Unique Tracking Links

What are unique tracking links?  Unique tracking links are used to report the effectiveness of different...

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Facebook Advanced Matching

What is Facebook advanced matching? Facebook’s Automatic Advanced Matching feature allows Facebook to take user...

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Social A/B Testing

What is A/B or split testing in Facebook ads? A/B testing, also called split testing,...

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Facebook Retargeting

What is Facebook retargeting? Facebook retargeting is when a user visits your website and doesn’t purchase...