Pinterest Predicts 2022 To support your eCommerce insights, there is a great new tool that provides an advanced look at the years trends based on...
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eCommerce Insights
Data are the eyes and ears of our business
We need to think about data being the eyes and ears of our business. Without them, we can’t hear the dialogue or see where we...
Three tactics for sustainable marketing strategies
Sustainable marketing strategies are so important for small business owners. Every dollar and minute we invest into our marketing should have a sustainable or long...
The Importance of Content Marketing
Content marketing is so important for small business growth. It is the new form of SEO – content marketing not only works as far as...
Meta – account health evaluation & social commerce
Meta are introducing a new ‘account health evaluation’ program. The new feature is designed to support your customers in having a good shopping experience. You...
Transition of Google My Business app to Google Maps for small businesses
Google My Business app has been transitioned to the Google Maps app in July 2022. What does this mean? It means that we need to...
Consumer Psychology
Consumer psychology is a topic not often covered in small business marketing, maybe because as small business owners we are so busy trying to grow...
Optimizing your Google Search Console for SEO ranking
INSIGHT #1: There are no longer 10 search results listed on the first page on Google search. If you were trying to get on to...
Best Conversion Rate Optimization (CRO) tactics for small businesses
Conversion Rate Optimization or CRO is one of my favorite tactics for small businesses – because for little investment you can significantly increase your revenue....