eCommerce Best Practices

Conversion Rate Optimization

Conversion Rate Metrics

What are conversion rate metrics? Three common metrics you should follow in Google Analytics to measure your conversion optimization success are: Average time on site

Conversion Rate Analysis

What is conversion rate analysis? When doing optimization work, Google Analytics is your best friend. If you’re not very skilled at it, enlist the help

Home Page Optimization

What is home page optimization? Optimizing your home page structure means improving and enhancing the customer journey flow so as to retain your visitors for longer

Website Accessibility

What is website accessibility? Everyone who shops online does so a little differently. We make decisions at our own pace, use different devices, and interact

About Us Page

What is an about us page? Your ‘About Us’ page is one of the most important pages on your website, and it needs to be

Category Page

What is a category page? Category pages provide the structure and backbone to assist the user in finding their product. This ensures a smooth shopping

Product Page

What is it? A product page serves the purpose of explaining to the customer the features and benefits of your product or service offering. It

Cart Page

What is a cart page? Cart pages are a critical aspect to your eCommerce website design. While they may just look like another step in

Checkout Page

What is the checkout page? The purpose of an eCommerce site is to convert prospects to customers. To allow customers to pay for their items,