Best Practices

Social Paid Media

Facebook Advertising

social paid media blog logo

What is Facebook advertising?

Facebook ads are paid messages from your business that is written in your voice and will help reach the people who matter to you most. Facebook advertising is an important way to connect with your audience on the world’s largest social networks that also includes Instagram.

Facebook ads come in a huge variety of formats as well as a massive amount of targeting options such as location, demographic, interests and profile information. Facebook Advertising is now one of the most effective tools out there to grow your business, create loyal customers, and generate leads and sales. 

Why advertise on Facebook?

You are probably already familiar with the importance of Facebook as an advertising channel. 

A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.

Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertising. You can literally spend $5 and reach 1,000 people. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience.

Facebook advertising is fast. It drives immediate results. You can start reaching thousands of people today. So if you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.

Facebook advertising will significantly build your brand awareness. It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision.

It will also  boost your website traffic. You can run a website click campaign to target your audience and send them to your website. While you can increase your website traffic through multiple sources, the precision and cost-effectiveness of Facebook advertising makes it more beneficial than other sources.

You need sustainable marketing strategies when it comes to social paid media – particularly if you are building a business for the long term. Small businesses cannot afford to be wasting time and resources on any marketing that doesn’t give a positive return on investment (ROI). Anything you cannot track on social media is a waste of your time and money.

When planning your paid social advertising, keep in mind that sustainable social media marketing includes driving traffic to a specific offer or retargeting potential customers who have already visited your website or landing page.

Keep ahead of the rapid changes in ecommerce that could impact your sales

Subscribe to our weekly eCommerce Insights newsletter and stay informed.

We value your privacy. Please review our Privacy Policy. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.