Branding For Growth

What is a mission statement? A mission statement answers the question ‘who are we and why do we exist?’ Your mission statement should describe what

What are your core values? Your core values are the fundamental beliefs upon which your behavior is based, your philosophy and your reason for being.

What is a unique selling proposition? A unique selling proposition (USP) refers to the unique benefit exhibited by a business, service, product or brand that

What is a target audience? A target audience is a specific group of customers most likely to respond positively to your products and/or services. They

What are brand archetypes? A brand archetype is a universally familiar character that transcends time, place, culture, gender and age. It is a genre you

What is tone of voice? Tone of voice (TOV) is not ‘what’ you say, but ‘how’ you say it. When seen in the business and