eCommerce Best Practices

Branding For Growth

Purpose Statement

What is a purpose statement? Your purpose statement answers the question ‘why do we exist?’ It is the deeper reason why you created or took

Mission Statement

What is a mission statement? A mission statement answers the question ‘who are we and why do we exist?’ Your mission statement should describe what

Core Values

What are your core values? Your core values are the fundamental beliefs upon which your behavior is based, your philosophy and your reason for being.

Unique Selling Proposition

What is a unique selling proposition? A unique selling proposition (USP) refers to the unique benefit exhibited by a business, service, product or brand that

Target Audience

What is a target audience? A target audience is a specific group of customers most likely to respond positively to your products and/or services. They

Brand Archetypes

What are brand archetypes? A brand archetype is a universally familiar character that transcends time, place, culture, gender and age. It is a genre you

Tone of Voice

What is tone of voice? Tone of voice (TOV) is not ‘what’ you say, but ‘how’ you say it. When seen in the business and