eCommerce Best Practices

Search Engine Marketing

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Ads Campaign Structure

What is a Google Ads campaign structure?  Whether you’re ready to build a brand-new Google...

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Keyword Groups

What are keyword ad groups? Keyword ad groups, by their very nature, encase which keywords...

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Audience Targeting

What is audience targeting in Google Ads?  Google Ads offer a variety of audience targeting...

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Campaign Budget

What is a campaign budget? Google Ads lets you set an average daily budget for...

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Smart Bidding

What is smart bidding? Smart bidding is a subset of automated bid strategies that use...

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SEM A/B Testing

What is A/B or split testing? A/B testing or split testing, as it’s also known,...

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Search Terms Report

What is the search terms report?  To better understand the use of this tool, it...