Search Engine Marketing

There are a few Google platforms that small business owners need to set-up accounts for that will help them maximize their eCommerce sales through Google

What is a Google Ads campaign structure?  Whether you’re ready to build a brand-new Google Ads account from scratch or want to overhaul a messy

What are keyword ad groups? Keyword ad groups, by their very nature, encase which keywords your ads will show on, what your ad will say

What is audience targeting in Google Ads?  Google Ads offer a variety of audience targeting options. You can add audience targeting to ad groups and

What is a campaign budget? Google Ads lets you set an average daily budget for your campaigns, with the flexibility to change it at any

What is smart bidding? Smart bidding is a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in

What is A/B or split testing? A/B testing or split testing, as it’s also known, is a great way to take the guesswork out of

What is the search terms report?  To better understand the use of this tool, it is important to understand the difference between a search term