Let’s face it, the digital environment is complex! Especially for small business owners.
These days, to grow your business you must be in the digital marketing game, even if you are a local retail store owner.
The complexities lie in the infinite tactics you can implement like SEO, CRO, SEM, the terminology such as attribution modelling and assisted conversions, and the ever-evolving technologies like machine learning, virtual reality and blockchain.
Are you confused yet?
What about some mind-blowing statistics?
Over 65% of people worldwide shop online.
There are almost 2 billion websites now live worldwide.
And, finally, Nasdaq has predicted that by 2040, 95% of all purchases will be made online.
Are you poised to benefit from the acceleration of the digital environment?
As our world accelerates at high speed in digital technologies and into new digital realms, it begs the question—how will small businesses survive?
Building an online business in today’s digital environment is complex.
And there’s no silver bullet!
Grow your business online
If you’re like most small business owners trying to grow online, you are likely to be experiencing one or more of these common challenges:
- Navigating the digital marketing maze to grow your business
- You’ve lost trust in digital marketers, consultants, and agencies
- Deciding which marketing activities to focus on next
- You don’t have time to become a digital marketing expert
- Nothing is working – your old Facebook, SEO orinfluencer tactics are no longer performing like they used to
What if I told you that you could have absolute clarity on how to grow your business online?
My book on The eCommerce Growth Framework™ contains all you need to build strong foundations to grow a long-term sustainable business, cost effectively, online.
My goal for you is simple, but not simplistic.
In my book, you will understand the ‘what, why, how and when’ of eCommerce best practices specifically designed for small business owners to grow their online business.
The framework is the culmination of over 25 years in marketing and strategy. It came together through real world experiences with hundreds of different brands, companies, agencies of all sizes and across various continents.
My first entrepreneurial adventure occurred over 15 years ago. I developed my first product prototype, established product manufacturing in China, built my own website, sold my products into Woolworths and over 50 independent and Babies Galore stores. I have since sold the company and my product continues to be sold today in over 30 countries with thousands of 5-star reviews.
This experience gave me a strong appreciation and understanding of the challenges in scaling a small business in the eCommerce environment as well as the lack of access to affordable advice and expertise.
The eCommerce Growth Framework™ for small businesses
The eCommerce Growth Framework™ is made up of three phases. The outer arrows forming the circle of the framework, show the three phases on the framework.
The first phase is the foundations. Once the foundations are in place, we move into the growth phase and, finally, the scale phase.
Each ‘phase’ consists of all of the internal eCommerce growth ‘pillars’.
The eight pillars are:
- Branding for Growth
- Data, Analytics and Insights
- Conversion Rate Optimization (CRO)
- Search Engine Optimization (SEO)
- Email Marketing Automation
- Social Organic Content (digital content strategy)
- Search Engine Marketing (SEM)
- Social Paid Media (social advertising)
Please note that the pillars are numbered because each pillar relies on the previous ones to maximize the effective growth of your business.
No matter which of the three phases you are in, all the eCommerce pillars play a part in layering up tactics to grow your business. There are additional growth and scale levers that you can bring into the mix, but these are introduced in the growth and scale stages, such as affiliates, marketplaces, and influencers.
We have used this framework with start-ups through to established eCommerce businesses turning over millions of dollars annually online – these same foundations apply.
It has not only simplified digital marketing for these small business owners, but it has also provided consistent growth over time.
The longer businesses have committed to the framework, the more their revenue has increased to new levels of growth, consistently.
Throughout the book, you can identify which pillars you have in place and which pillars have gaps, therefore, identifying your growth opportunities. Where you identify your gaps, we will be covering practical steps on what you need to do to fill in your gaps to set you up for sustainable long-term growth.
My mission is to share this framework with small business owners globally to significantly increase their survival rate.
I have the greatest respect for small business owners—your passion, hard work, blood, sweat, and tears. You drive the global economy, innovation, and employment.
I developed this framework for you.
It will bring you clarity and confidence. It will save you time and money.
If you ‘hold the line’ and be patient, you will see a significant impact on the growth of your small business over the medium to long-term.
If you prefer to grow your small business with support from eCommerce experts you can sign up to our low cost Growth Membership which is is designed specifically for small business owners and includes access to our proven eCommerce Growth Framework™, our members platform filled with best practice toolkits, self auditing tools and a team of eCommerce experts to help you get your eCommerce marketing on the right track!
Remember, we are with you, so you don’t have to go it alone.
