Content marketing is so important for small business growth. It is the new form of SEO – content marketing not only works as far as search engine results and rankings, it can also be repurposed and published across all of your digital assets – your website, emails and your social platforms.

Giving something of value in your content to your audience, whilst creating marketing assets will serve you and your brand for years to come.

Content marketing can be arduous for small businesses, however it doesn’t have to be with an effective approach with structure. This is where evergreen content comes in.

Evergreen content is content that doesn’t go out of date. It revolves around a topic that’s always relevant to readers, regardless of the current news cycle or season. Evergreen content is continually relevant and stays “fresh” for readers over a long period of time.

You can repurpose your evergreen content marketing in many different formats, such as

  • Blog posts
  • Articles (published in places other than your own blog)
  • Videos
  • Podcasts
  • Infographics
  • Images
  • Webinars
  • Slide presentations
  • eBooks
  • White papers
  • Email newsletters
  • Case studies
  • Press releases
  • Checklists
  • Interviews
  • Social media posts
  • Interactive calculators, quizzes, and other tools.

Shopify recently shared this blog on The 20+ Best Paid and Free Content Creation Tools for Online Businesses.

It includes:

  • Video content creation tools
  • Content research tools
  • Scheduling and planning tools
  • Design and visual content creation tools
  • Written content tools
  • Podcasting tools
  • Quizzes and survey tools

I recommend that you have a read if you are looking to improve your content creating capabilities.