Email marketing has yielded the highest ROI for the past 10 years of all digital marketing channels.
Email marketing automation can save you time whilst making you money. It has been reported to deliver a return on investment of 44:1.
You can see the power of email marketing.
Email marketing AUTOMATION takes this to the next level of generating revenue via email automations to your customers and prospects automatically, based on a schedule, or triggers, you define.
As a small business owner, you already have enough on your plate. And as your business grows and more leads start flooding in, it becomes even more challenging for you to offer consistent experiences to everyone that interacts with your business.
Email automation helps you take care of your existing customers as well as new leads that subscribe to your email list.
Tools to help email marketing automation
Email Tool Tester is a great free tool to help you find the best email marketing automation platform to suit your business needs. You can get a customised recommendation by answering a few questions and then compare the shortlisted platforms.
Once you have the right email automation platform, these are the next steps you can take:
Design your email template ensuring it is inline with your brand guidelines. Also make sure you optimise it for mobile viewing.
Set-up an email capture form on your homepage via a popup and link it to your email marketing automation platform. Make sure you highlight the benefits of subscribing, such as what are they going to get in return and what kind of content are they going to receive. To make it even more compelling, include a new subscriber offer. Follow these tips for your email pop-up.
Set-up your welcome series with this 4-part email best practice series.
Set up your abandoned cart series with this 3-part email best practice series.
