This weeks eCommerce insights is a little different to what I usually share with you. As it’s early in the new year it is a time to prepare yourself and your business for eCommerce growth for 2022.

Over the break I finished reading a book that is transforming our approach to growing our business. The book is called Traction by Gino Wickman. It is not a long or hard read.

The beginning of the new year is a good time for us to step back as business owners and work ‘on’ our business, reset on our vision, core focus and targets for the our eCommerce growth for the year ahead.

The book is extremely practical. I highly recommend you have a look at the Vision / Traction Organiser (VTO). In two pages you can plan the growth of your eCommerce business, but most importantly it teaches you how to get traction. You can download all the tools for free here.

Interesting Reads
I have curated below some eCommerce growth articles and reports on Google and Facebook advertising as well as social media trends for 2022. If you only have time for one, read the 2022 Social Media Trends:

  1. Google Ads Benchmark Report
  2. 5 tips to improve your Facebook retargeting ads
  3. 2022 Social Media Trends
  4. The best 20 Shopify apps in 2022 to grow your store
  5. The HubSpot Blog’s 2022 Social Media Marketing Report: Data from 310 Marketers