To get cut through with SEO, it’s important how we as small businesses approach this channel. If you don’t have time to read this article by Forbes, then these are the 5 mistakes to audit your approach to your SEO strategy:

1. Lack Of Clear Goals

2. Ignoring The Long-Tail Keyword

3. Ignoring Mobile Traffic

4. Using Old-School Tactics

5. Thinking All Content Must Be Text

If you think you are making any of these mistakes or you aren’t sure, reach out to me and we can take a look at your SEO plan.

You can also start with my free masterclass (included with our free starter membership) on 3 practical steps to simplify your SEO.

If you need guidance on some SEO tools to help find topics for your content development, here are some that I suggest:

Ubersuggest

Ahrefs

SEMRush

Google Keyword Planner

There are also tips in this Practical eCommerce article on how best to use some of these tools.